Halme et al. (2012), Journal of Management Studies

Innovation for Inclusive Business: Intrapreneurial Bricolage in Multinational Corporations

In two multinationals, middle managers trying to build business models for poor markets worked around short-term profit pressure and unit-based incentives by creatively bundling scarce resources from inside and outside, which the authors call intrapreneurial bricolage.

Parts of the Loop it informs

Summary written by Unfrozen from the published abstract, then checked twice by independent reviewers against the source. Loop coding is exploratory and AI-assisted, pending human verification. Spot an error? Email info@unfreeze.us and it gets fixed.

Related studies